Inkampani yaseMelika i-Ander Armor igxile kakhulu ekukhiqizeni izembatho zezemidlalo. Izinto ziyakhiwa kusetshenziswa ubuchwepheshe besimanje ukuze kuqinisekiswe ukukhiqizwa okuphezulu kwabasubathi ngaphansi kwemithwalo esindayo, imibuso ehlukahlukene yokushisa.
Ngaphansi kwezikhali. Mayelana nomkhiqizo
Le nkampani iphakathi kwabakhiqizi bezimpahla ezihamba phambili. Unamahhovisi nezitolo zomkhiqizo emazweni amaningi. Abathengi abakhulu ngabasubathi abangochwepheshe abakhetha ukwenza ukukhetha okuhle kakhulu.
Le nkampani ikhiqiza amamodeli wekhwalithi ephezulu. Cishe akunakwenzeka ukuthola ama-analogs emikhiqizo. Lokhu kungenxa yokuthi umenzi usebenzisa ubuchwepheshe bamuva obusha.
Phakathi kwazo kukhona indwangu enezindawo zokulwa namagciwane, "izingqimba ezibushelelezi", ukuqeda iphunga nokususa izithukuthuku. Abaphathi benkampani bahlala bebeka imali enkulu ekuthuthukiseni izindlela zokukhiqiza zesimanje.
Umlando wemvelaphi
Umkhiqizo we-Under Armor wasungulwa ngo-1996. Umqondo waqhamuka nokaputeni weqembu lebhola leyunivesithi uKevin Plank. Wayengakuthandi ukushintsha izikibha zakhe zikakotini amahlandla amaningi nsuku zonke. Ebona ukuthi yonke inkinga isezindwangu, wabeka umgomo wokuxazulula inkinga nokwakha izingubo zokunethezeka zezemidlalo.
Ibhizinisi lale nsizwa laqala egumbini elingaphansi kwendlu lapho kwakuhlala khona ugogo walo. Le nsizwa eneminyaka engama-23 isungule ifemu eBaltimore ebizwa nge-Under Armor. Izici zezinto zokwenziwa zafundwa ngokucophelela futhi imodeli # 0037 yakhiwa nge-fiber eyingqayizivele. Isikibha sokuqala besomile ngaphansi kwanoma yikuphi ukucindezeleka ngesikhathi sokuqeqeshwa.
UPlanck waqala ukuthengisa umkhiqizo wakhe wezinguquko. Unyaka wokuqala wamlethela u- $ 17,000 kuphela ngenxa yokuntuleka kokukhangisa. Ngemuva kwesithombe somvikeli odumile uJamie Foxx esikhombisa ukuthi izingubo zale nkampani zivele encwadini ethandwayo, uPlank wathola i-oda lakhe lokuqala elikhulu labangu-100,000, elamvumela ukuthi aqashe izindawo zokukhiqiza.
Lo mkhiqizo uzuze ukuthandwa okukhulu ngemuva kokukhishwa kwamafilimu athi "Any Given Sunday" nethi "Fast and Furious 5", lapho kusetshenziswe khona imikhiqizo yenkampani. Ngenxa yalokhu, kwenziwa izivumelwano ezinenzuzo.
Kungani umkhiqizo uheha?
Impumelelo eyinhloko yomkhiqizo ukucindezela izingubo zangaphansi, okudingekayo ekuqeqesheni okusebenzayo.
- Izinto zokucindezelwa zinamandla okulingana umzimba futhi zivumele umoya ukuthi udlule. Ngokungafani nezembatho ezijwayelekile, imisipha iyakwazi ukufudunyezwa njalo, ukusebenza kahle okunjalo komkhiqizo kunciphisa ubungozi bokulimala.
- Njengomphumela wocwaningo, kwatholakala ukuthi izingubo zangaphansi ezishisayo zinomphumela wokululama, imisipha iyakhathala kancane, ngoba i-lactic acid encane ihlangana kuzo.
- Izembatho ezinjengalezi zisiza ukunciphisa ukudlidliza kwemisipha nokonga amandla kakhulu.
- Ingcindezi eyenziwe ingubo yokuminyanisa ithuthukisa ukujikeleza kwegazi. I-oksijeni eningi ingena emisipheni futhi umsebenzi wabo uyathuthuka.
- Izici ezilwa namagciwane zivumela izingubo zangaphansi ukuthi zigqokwe isikhathi eside.
- Izinto zoma ngokushesha, zigcina ukuma kwazo isikhathi eside.
- Okuqukethwe kumnandi emzimbeni futhi kuvumela ukuthi uphefumule.
- Izimpahla zangaphansi zenza kube lula ukunyakaza nokuzizwa ukhululekile.
- Indwangu i-hypoallergenic.
Izimbangi ezinkulu
Sekuyiminyaka engamashumi amabili imikhiqizo yenkampani ithandwa, ime ngokulingana nezinkampani ezidumile iNike, Adidas nezinye. Le nkampani isamelwe kabi ezimakethe zomhlaba ngokuqhathaniswa nezinkampani eziqanjwe ngamagama. Ilandela izimbangi futhi ngokungangabazeki izonqoba iningi lemakethe yomhlaba.
Lo mkhiqizo wawuthandwa yizinkanyezi zezemidlalo, kufaka phakathi uTom Brady, inkanyezi yebhola laseMelika, namanye amakhosi adumile. Ngaphansi kuka-Armor utshala imali emaqenjini abafundi futhi unezinkontileka namakholeji angama-24. Kusayinwe inkontileka eyizigidi ezingama- $ 90 neqembu lesizwe laseNotre Dame.
Olayini abakhulu abavela ku-Under Armor
Namuhla inkampani isungule iqoqo elikhulu lapho kunikezwa le migqa elandelayo:
- izingubo
- izesekeli
- izicathulo.
Ulayini wezingubo uqukethe amaqoqo abesilisa, abesifazane nezingane. Izinhlobo zamadoda zinezikibha, izikhindi, izikhindi zangaphansi, amabhulukwe, amajakhethi, amasiketi nezinye izinto.
Ulayini wezingubo zabesifazane unezingubo, iziketi, izikhindi, ama-leggings, ababhinca bezemidlalo, iziqongo nezinye izinto eziningi.
Amamodeli ahlukaniswe ngezinkathi zonyaka:
- I-HeatGear - isikhathi sasehlobo. Esikhathini sezulu esishisayo, izingubo zinhle kakhulu ekususeni izithukuthuku ngaphandle kokumanzi. Izikibha zasehlobo zipholisa umzimba ngesikhathi semisebenzi esebenzayo, zivikela emisebeni ye-ultraviolet.
- ColdGear - isikhathi esibandayo,
- AllSeasonsGear - isizini engekho.
- Izimpahla zangaphansi zasebusika esetshenziswa lapho izinga lokushisa liwela ngaphansi kwama-degree ayi-13, ligcina ukoma nokufudumala. Indwangu isusa umswakama, igcina izinga lokushisa lomzimba olifunayo. Umswakama uhwamuka ngaphandle ngaphandle kokupholisa isikhumba.
- URashguard (ihembe lokuqeqesha) kungaba okujwayelekile nge-thermoregulation kanye ne-compression, noma okokugqoka okufakwe ngocwecwe ngongqimba kakotini ukufudumeza imisipha kangcono.
- Ngemuva kokufunda izici zokumbozwa kwendiza kwendiza, ongoti benkampani basebenzise ulayini wobuchwepheshe obuphezulu iColdgear® Infrared. Banikeze ngezingubo ezibandakanya izigqoko ezifudumele namabhantshi afudumele okuhambela izindawo ezimweni ezimbi kakhulu. Ngasikhathi sinye, isisindo nevolumu yemishini ayinyuki.
- Le nkampani iphinde yathuthukisa umugqa wamamodeli wokuzingela nezingubo zamasu nezicathulo.
- Eminyakeni edlule, inkampani iqinise ulayini wabesifazane. Izinkanyezi uMisty Copeland noGisele Bundchen babambe iqhaza ekwakhiweni kwaleli su. Umbono osemqoka ukuthi amamodeli enzelwe hhayi abagijimi kuphela, kepha nabesifazane abathanda ezemidlalo.
- Umugqa wezesekeli uhlukile. Ungathenga ojosaka, izikhwama nezikhwama zemidlalo, amagilavu, izigqoko, amabhande nama-balaclavas. Kukhona izinto ezincane ezinhle: amabhodlela amanzi ane-spray, amabhande wokumelana nezinye izinto.
- Izicathulo, eyenziwe yi-Under Armor nayo inenombolo enkulu yamamodeli. Ukugqoka kwansuku zonke, izicathulo, amabhuzu, izicathulo eziphansi, amasileti, ama-flip flops anikezwa. Kwezemidlalo, amateki namateki kuhloselwe. Izicathulo zenziwe ngezinto ezisezingeni eliphakeme: i-nubuck, izinhlobo ezahlukene zesikhumba.
Amaqoqo wokuqalisa
Ubulula nokunethezeka, inkululeko yokuhamba iyathandwa ezingutsheni zokugijima. Kwethulwa iqoqo elikhulu lezingubo zokugijima. Izinhlobo zihlukaniswe ngezinto zesilisa nezesifazane. Eqoqweni labesifazane ungabona izikibha, ama-leggings, ama-capri pants, ama-top, ama-T-shirts, o-bras bezemidlalo besikhathi esifudumele. Amabhulukwe anikezwe izakhiwo ezijwayelekile zokugqoka okuxekethile (amaphakethe ama-zip, amalogo akhombisayo). Indwangu iyelula futhi ivumela inkululeko yokuhamba.
Esimweni sezulu esibandayo, abesilisa nabesifazane banikezwa amajakhethi enemikhono emide, amajakhethi, amabhulukwe ajulukile, amagilavu, izigqoko. Izingubo zenzelwe kahle ukukujabulisa futhi zikhuthaze ukuzivocavoca umzimba kwakho.
Ngokugijima kokuwa, amajakhethi e-Werewolf manje ayatholakala ngendwangu yesimanje eyenziwe ngomuntu enokufakwa okuncane ngomklamo wesitayela. Zivikela ngokuthembekile emimoyeni, emvuleni nasothweni olunengubo ekhethekile.
Umugqa wezicathulo owenzelwe ukugijima. Phakathi kwamamodeli asanda kwethulwa kukhona amateki amaSpeedForm Apollo. Ngokusho komkhiqizi, le modeli iyithuluzi elihle lokucija izimfanelo zejubane. Uma kuqhathaniswa nemodeli yangaphambilini, isicathulo sinciphise isisindo, sikhuphule ukukhushulwa, futhi sinesithende sonyawo esithendeni esingu-8mm kuphela.
I-midsole isekela unyawo ngenkathi isebenza ngento ekhethekile eguquguqukayo. Ama-sneakers ane-insole ekhethekile (u-5mm ubukhulu), itholakala ebangeni lonyawo futhi ibamba iqhaza ekumuncekeni kokushaqeka.
Izicathulo zinikezwe izakhiwo ze-antibacterial, umswakama ususwe kahle, okwenza kube lula ukugijima ngaphandle kwamasokisi.
Ukubuyekezwa komkhiqizo we-Under Armor
Izinga lama T-shirts nezikhindi ezithengiwe lihle kakhulu, azikho izikhalazo. Ithemba lokutholwa okusha okuvela kulo mkhiqizo.
U-Alexander Smirnov
Umkhiqizo omuhle !!! Kwangimangaza kakhulu ikhwalithi yezinto. Kunamamodeli amaningi akhanyayo futhi athakazelisayo atholakalayo. Ngithenge isikibha sokuzivivinya sokuqeqeshwa, ngiyajabula ngesisha. Kunzima ukwenza ngaphandle kwezinto ezinjalo kulabo abangena kwezemidlalo.
UDima Danilov
Ngithenge ikepisi le-baseball namasokisi asezingeni eliphakeme, ngijabule kakhulu ngokuthengwa. Unyawo luhlala isikhathi eside ngokwengeziwe, luhle kakhulu. Ngingathanda ukuthenga ezinye izinto futhi.
URita Alekseeva
Ngithenge ama-sweatpants kwa-Under Armor, alingana kahle emisipheni, anethezekile futhi anethezekile, ngakuzama ejimini. Manje lolu phawu lokuhweba luyinombolo 1 kimi kwezemidlalo!
Polyansky
Ikhwalithi yomkhiqizo omuhle kakhulu, ngincoma wonke umuntu ongena kwezemidlalo. Yenza kahle imisebenzi yokudlulisa ukushisa. Umzimba awushisi ngokweqile.
UBoris Semyonov
Uthole isikibha sokucindezelwa se-Under Armor. Sengikufakile, ngabona ukuthi lolu uphawu engiludingayo. Angesabi ukuyibiza ngobuciko. Imizwa kunzima ukuyidlulisa ngamagama, udinga ukuzizwa. Izinto ezisezingeni eliphakeme nokuklanywa. Ngiyincoma kunoma ngubani okuqeqeshelwa indlela yokuphila.
UVitaly Chesnokov
Ngithenge izinto ezahlukahlukene ze-UA: Izikibha, amabhulukwe, izikhindi, amateki, isikhwama namagilavu. Ngilithanda kakhulu ikhwalithi yemikhiqizo, konke kwenziwa ngokuphelele - indwangu, ukuthungwa, ukufakwa. Kukhululekile ukuqeqesha kule ngubo, umzimba awushisi ngokweqile, umswakama ususwa ngokushesha. Zonke izinto zivivinywa ngezenzo, zithembekile futhi zithembekile.
Roman Vazhenin
Ngaphansi Kwamasu Wezinsiza Zezinsiza Zezemidlalo
Ngaphansi kwesembatho se-Armor kuhlolwe abasubathi abadumile. Ijakhethi yasebusika ye-Electro Coldgear® Infrared, ngokwesibonelo, yayishaywa nge-snowboarder Hour Galdemond. Iyaphefumula futhi ayimanzi nakancane ngenxa yobukhona bolwelwesi lwe-ArmourStorm. Umpetha womhlaba wonke waseCanada u-Justin Dory wakhetha igobolondo le-Enyo Coldgear® Infrared, elinezinto eziningi ezintsha kanye nohlelo lwe-RECCO® olungasindisa impilo yomsubathi ezinsikeni ezizimele ezizimele.
Ngokusho kwabasubathi, izingubo kufanele zikhethwe ngokuya ngohlobo lomdlalo owenzayo. Isibonelo, ama-MMA fighters, lapho elolonga phansi, akhetha isikibha esinemikhono emide, kubagijimi abasebenza ku-rack (isibhakela) kungcono ukuthenga i-rashguard enemikhono emifushane. Abasubathi babheka nezinye izindlela.
Le nkampani ithole udumo phakathi kwamaqembu ebasketball kanye nebhola. Uqala ukuhlola izimakethe ezintsha, akhe imishini yegalufu, ithenisi neminye imidlalo. Umdlali wethenisi u-Andy Murray nombhukudi odumile uMichael Phelps baphakathi kwabasubathi abakhethe lo mkhiqizo.
Ngaphansi kwesembatho sobuchwepheshe obuphakeme senziwa ngcono njalo ukuhlangabezana nezidingo zabantu bezemidlalo. Amamodeli alo mkhiqizo ahlangabezana nezidingo zenduduzo kuphela, kodwa futhi nempilo yabasubathi.
