Kuzo zonke izinhlobo zezicathulo zesimanje ezenzelwe yonke inhloso, ama-sneakers ayindlela engcono kakhulu futhi etholakala ngokujwayelekile. Lezi zicathulo zilungele cishe zonke izikhathi - ungazisebenzisa lapho uphumela edolobheni, uhamba intaba, uya enkundleni yezemidlalo noma ukugijima ekuseni.
Kumamodeli wamateki wekhwalithi ephezulu futhi ahlala isikhathi eside, akufanele uye emakethe yedolobha noma esitolo eshibhile esithandwayo. Ngeke neze uthole izicathulo ezinokwethenjelwa nezihloniphekile lapho. Ungathenga amateki anophawu kuphela ezindaweni zokuthenga ezikhethekile, ezitolo eziku-inthanethi ezaziwayo, noma u-ode umkhiqizo wokuqala kuwebhusayithi yomkhiqizi walo mkhiqizo.
Phakathi kwabakhiqizi abaningi bezicathulo ezahlukahlukene, bambalwa kuphela abaziwa emhlabeni jikelele abenza ukuthuthukiswa, ukukhiqizwa nokuthengiswa kwezicathulo ezisezingeni eliphezulu ikakhulukazi. Kulaba baholi kukhona inkampani yaseGerman iLowa.
Umlando wemvelaphi nentuthuko yenkampani edume umhlaba wonke iLowa. Ifemu ithathwa njengeyintandokazi emakethe yezicathulo ezinhlobonhlobo zaseYurophu. Imikhiqizo yayo ihlukaniswa ngobuhle bayo, ukuhamba kwayo, ukuklanywa okuthuthukile nokunethezeka.
Umlando wenkampani
Umlando wokuthuthuka kwale nkampani usekude ngo-1913, lapho umenzi wezicathulo zasesigodini uLorenz Wagner, ngokusekelwa ngabafowabo u-Adolf noHans, evula imboni yokukhiqiza izicathulo ezisezintabeni.
Ngemuva kweminyaka eyi-10, okokukhiqiza kwabo kwaduma emakethe yasendaweni, futhi imikhiqizo yabo yaqala ukufunwa kakhulu. Baqala nokuthola imiyalo kahulumeni. Lapho kuqala iMpi Yezwe Yesibili, imisebenzi yefektri yamiswa, kwathi ngo-1948 imisebenzi yefektri yaqala kabusha.
Ngaphezu kwezicathulo zezintaba, uhla lwemikhiqizo lubandakanya izicathulo ezingajwayelekile. Kusukela ngo-1953 uSepp Lederer waba yinhloko yenkampani, owenza ukugcizelela okukhethekile ekwakhiweni kwamabhuzu kubagibeli bezintaba.
Isimanjemanje
Kulezi zinsuku, imikhiqizo yaseLowa izibandakanye ekwakhiweni kwezicathulo zokuhamba ngezinyawo zabagibeli nabagibeli bezintaba, amateki nezicathulo zedwala. Okokuqala, umkhiqizo owaziwayo wezohwebo 1010 wethule amabhuzu okushushuluza ngaphezu kwamamodeli ayisisekelo, wavula igatsha elisha e-Italy.
Izici nezinzuzo zamateki ale nkampani
Ukuqanjwa kobuchwepheshe okusebenza njengenzuzo ebalulekile yomkhiqizo. Enqubeni yokusebenza kokukhiqizwa kwezicathulo zomhlaba wonke, kusetshenziswa ubuchwepheshe obusha besimanje ukufeza imiphumela emangalisayo. Ukuthuthukiswa nokwenziwa kwawo wonke amasampula amasha kwenziwa yisikhungo esikhethekile sokucwaninga nentuthuko iLowa.
Zonke izicathulo ezikhiqizwa ngumkhiqizo owaziwayo ziqukethe izici ezilandelayo ezihlukile:
- Ukusetshenziswa komklamo we-bi-injection, oqukethe izinto ezimbili zokwenziwa ezinamazinga ahlukene okuqina. Lokhu kufaka isandla ekusekelweni okuzinzile kwezindonga ezisemaceleni ebhuthini nokuncipha okukhulu kwesisindo salo.
- Ukuba khona kwe-liner yokwakheka kwe-thermoformed based on EVA material ekwazi ukuphinda ngokunembile ukwakheka konyawo.
- Ifaka phakathi ulimi oluyingqayizivele lweShell Shell nolimi lokuzicabangela oluxhuma ngesikhathi somthelela futhi lusabalalise ingcindezi ngokulinganayo onyaweni.
- Iziqongo zebhuthi ezilungisiwe, ezikwazi ukuphambuka ezingeqi kwe-1 mm eceleni no-4 mm ngaphandle.
- Ukulungiswa okulula kwe-ergonomic kumodeli ngayinye, okwenza kube lula ukuhamba nokwakha indawo entofontofo lapho ususa futhi ufaka izicathulo.
- Ukufakwa kweziqeshana eziguquguqukayo ezincane ezingalinganisa ibhande lomlenze eliqinile ngenxa yekama elikhethekile elinezikhundla ezi-3 zokufaka.
- Ukusetshenziswa kwama-insoles akhethekile kagesi ahlinzeka ngokuvikelwa okuthembekile emakhazeni futhi avimbele ukushibilika. I-insole ngayinye inembobo engu-1 endaweni yesithende. Idizayinelwe ukushintsha i-engeli yokuthambekela kwama-NPS Wedges afakiwe.
Enye yezinto ezibalulekile zokwazi zenkampani ukusetshenziswa kokuhlala okuyingqayizivele ngesikhathi sokusebenza, lapho kwakhiwa khona yonke imininingwane ewusizo yebhizinisi lezicathulo elanqwabelana amashumi eminyaka amaningi. I-Lowa inaka ngokukhethekile ukukhiqizwa kwezicathulo zabesifazane, ikhumbula zonke izici zesakhiwo semilenze yobulili obuhle.
Yonke imikhiqizo eyenziwe ngumkhiqizo odumile wezicathulo i-Lowa ihlangabezana nayo yonke imingcele yezindinganiso zomhlaba futhi ihlonishwa kakhulu phakathi kwabasubathi, izivakashi nabagibeli emhlabeni jikelele.
Izindleko
Amanani entengo yezicathulo ayaziwa ngemvelo yentando yeningi futhi azokwazi ukwanelisa isicelo somthengi wesigaba sesabelomali nomthandi wamamodeli abizayo futhi akhethekile.
Umuntu angathenga kuphi?
Ungathenga amateki asezingeni eliphakeme asekuqaleni aseLowa ezindaweni ezikhethekile zokuthenga, esitolo senkampani esiku-inthanethi noma kuwebhusayithi yomenzi.
