Lapho ukhetha okokusebenza kwezemidlalo, iningi lethu, okokuqala, qaphela inani lemali. Ngesikhathi esifanayo, akuwona wonke umuntu ozothenga imikhiqizo yezinhlobo ezingaziwa kakhulu.
Enye yezindawo zokuqala emakethe yezimpahla zezemidlalo namhlanje isetshenziswa ngokufanele yinkampani yaseNorth Face. Ngokukhetha umfaniswano wokugijima, awungeke uhambe kahle ngokukhetha umkhiqizo walolu hlobo oluthile.
Umlando womkhiqizo
Wonke umuntu uyawazi umlando wokudalwa kwenye yezinkampani ezicebe kakhulu emhlabeni, i-Apple Corporation. Abangane abaningana abahlanganiswe ngomqondo owodwa bakwazile ukwakha umbuso wangempela emashumini ambalwa eminyaka. Futhi lapha uSteve Jobs kanye nengqondo yakhe, ubuza? Ukuthi nje umlando we-The North Face brand ufana kabuhlungu nesibonelo esishiwo ngenhla.
Iminyaka engama-50 edlule, emuva ngo-1968, abantu baseMelika ababili, uDick Klopp nomngani wakhe uDouglas Tompkins, baqala ukuthunga abagijimi izingubo. Kepha yini okufanele uyibize ngomkhiqizo wakho? Umbono nge "The North Face" wawungalindelekile, kodwa bobabili abangane bawuthanda.
Ukuhunyushwa okungokoqobo kwegama lenkampani ngezwi laseRussia kuzwakala njenge "Northern Face" - yingakho ingxenye yentaba ibizwa eNyakatho Nenkabazwe, okunzima kakhulu ukuyinqoba. UDick noDouglas banqume ukuthi alikho igama elingcono lezimpahla zemidlalo. “INorth Face - sisonke sizovukela kunoma yikuphi ukuphakama” - into efana naleyo yazwakala ngaleso sikhathi isiqubulo senkampani entsha.
Inani eliphakeme lokuthandwa kweNF selifikile namuhla, maphakathi nenkulungwane ezimbili. Kwakungalesi sikhathi lapho imidlalo yasebusika yaqala ukuthuthuka kakhulu. Eminyakeni embalwa nje, inkampani yathola ukuqashelwa kubathandi bangaphandle baseRussia. Namuhla iNorth Face ingenye yezimpawu ze-TOP zezimpahla zasebusika ezithengiswa emazweni we-CIS yangaphambili,
Izinzuzo eziyinhloko
Umthetho omkhulu wenkampani kusukela ezinsukwini zokuqala zokuba khona kwayo ukuthi ikhwalithi yomkhiqizo ihlale ibekwa phambili. Kungenxa yalesi sizathu ukuthi inzuzo enkulu yezingubo zokugqoka zaseNorth Face sekuyinto ekhiqizwayo. Namuhla kuyimishini entofontofo egcina ukushisa, engavumeli umswakama udlule futhi ivikele emoyeni.
Ngasikhathi sinye, ifomu lomkhiqizo weNF lenzelwe ngendlela yokuthi wonke umswakama uzokhishwa ngaphandle kokubanga ukungaphatheki kahle. Ngamanye amagama, ngeke uzizwe sengathi ujuluka.
Futhi-ke, inkampani iyayinakekela ikhwalithi yezimpahla ezikhiqizwayo. Izinga lomshado cishe alikho.
INorth Face ayisiwo nje kuphela umkhiqizo odumile. Namuhla kuyisitolo esaziwayo esiku-inthanethi enikeza abasebenzisi ukukhetha okukhulu kwezingubo zabo. Le nkampani ikhiqiza amajakhethi, phansi amajakhethi, izikhwama nojosaka, izicathulo, izingubo zokugijima nezinye izinhlobo eziningi zezinhlamvu zezemidlalo.
Intengo yomkhiqizo
Ngokuhambisana nezinzuzo nezinzuzo eziningi iNorth Face inezimbangi zayo eziyinhloko emakethe, imikhiqizo yomkhiqizo kungenzeka ibe nenkinga eyodwa eyodwa. Le yintengo yento. Ngakho-ke, ngezinhlobo ezithile zokugqoka, ngokwesibonelo, amajakethi asebusika, kuzodingeka ukhokhe cishe ama-ruble ayizinkulungwane ezingama-60-80.
Yebo, lolu uhlobo lomkhiqizo olubiza kakhulu. Ngokwesilinganiso, intengo yezingubo zokugqoka zaseNorth Face iyahluka kusuka kuma-ruble ayizinkulungwane eziyi-15 kuye kwangama-25. Vumelana, hhayi kakhulu ngezingubo ezinezinzuzo eziningi. Ngokwesilinganiso senani nekhwalithi, i-NF ayinakulingana emakethe yomhlaba.
Ngale ndlela, okunye ukubuyela emuva kwezingubo zokugqoka zaseNorth Face, okungabangelwa ngokungaqondile kuphela kunembeza wabakhiqizi abasemthethweni, yinani elikhulu lamanga. Ukuzigcina uphephile kubo kulula ngokwanele. Okokuqala, kufanele uthenge izimpahla kuphela ezitolo zenkampani, futhi okwesibili, ungavumi ukwehliswa amanani entengo asolisayo emikhiqizo.
Kumele kukhunjulwe ukuthi izingubo zangempela ze-NF akunakwenzeka ukuthi zibize ama-ruble angaphansi kwezinkulungwane eziyishumi. Ikakhulukazi uma sicabangela amandla wamanje wemali yasekhaya.
Izingubo zokugijima
Kepha manje, empeleni mayelana nento esemqoka. Njengoba ubuvele waqonda, iNorth Face iyizingubo ezenzelwe hhayi kuphela izakhamizi zaseNyakatho, lapho kuhlala kubanda futhi kufudumele imishini ukuphela kwendlela yokuhlala ufudumele emgwaqweni.
Okokuqala, lo mkhiqizo unikeza izinhlamvu ezahlukahlukene zabathandi bangaphandle nabasubathi.
Yizingubo ezifudumele, ikhwalithi kanye nokunethezeka kwazo, okulethele inkampani udumo olubanzi. Ilungele abagijimi nabagijimi abangochwepheshe.
- Amajakhethi. Kwezemidlalo, umenzi usungule uchungechunge olukhethekile lwamajakethi weTriclimate. Yenziwe kusetshenziswa ubuchwepheshe obukhethekile. Ngaphandle kokukhanya kwayo, kunzima ukumisa izingubo ezinjalo. Umswakama uzokhishwa ngaphandle, futhi umsubathi ngeke ezwe umthwalo owengeziwe emzimbeni wakhe. Ngokusebenza emakhazeni asebusika (izinga lokushisa lisuse ama-degree angama-15-20), kuyalulekwa ukuthi usebenzise i-liner ekhethekile. Esimweni sezulu esifudumele, ingagqokwa ngokwehlukana njengesivikelo somoya. Intengo emaphakathi yamabhantshi anjalo ingama-ruble ayizinkulungwane ezingama-25-30.
- Izimpahla zangaphansi ezishisayo Isetshenziswa njengengubo eyengeziwe lapho kubanda. Izindwangu zangaphansi ezishisayo zaseNorth Face yizikibha ezinemikhono emide noma emifushane nezikibha zokujuluka, ezingekho empeleni, kodwa ngenxa yobuchwepheshe bazo bokukhiqiza, zisetshenziswa njengezimpahla zokugqoka ezifudumele. Phakathi kwamagama walolu hlobo lomkhiqizo, ungathola izinketho zesabelomali ngamanani aphansi. Ngokwesilinganiso - kusuka kuma-ruble we-1,500 kuya ku-8,000.
- Izicathulo Kufanele kushiwo kulayini ohlukile. Lapha ungathola kokubili izintaba ezinamandla zokuhamba izintaba noma izintaba nabaqeqeshi. Futhi zenziwa kusetshenziswa ubuchwepheshe obukhethekile, obufakwe ama-shock absorbers akhelwe emathunjini, okuzokwenza ukugijima kube mnandi ngangokunokwenzeka. Ngokuvamile, ukugijima izicathulo kungumugqa womkhiqizo ohlukile womkhiqizo waseMelika. Iqukethe ukufakwa okukhethekile okuxosha umswakama. Ngesikhathi esifanayo, ama-sneakers afudumele kakhulu, okuzobaluleka esimweni sezulu esibandayo. Intengo isilinganiso ruble ayizinkulungwane 8-16.
Ungathenga kanjani futhi kuphi?
Ungathenga imikhiqizo yeNorth Face, njengoba kushiwo ngenhla, esitolo esisemthethweni senkampani online. Kuliqiniso, amakhadi wesikweletu asekhaya awamukelwa lapho, ngakho-ke kuzodingeka usebenzise ezinye izinsizakalo.
Ungathola izingubo nezesekeli zomkhiqizo kwezinye izitolo ezithandwayo ze-inthanethi. Kepha kulokhu, kunamathuba aphezulu okungena kokukhohlisayo.
Ukuze ungabali kahle usayizi, funda igridi ekhethekile, kwesinye isikhathi eshintsha kaningi. Ngakho-ke, ngaphambi kokuthenga izingubo zokugijima, ngeke kube yinto engafanele ukufunda izibuyekezo zabanye abasebenzisi.
Ukubuyekezwa Kwezingubo ZaseNyakatho
Kunezibuyekezo ezimbalwa zokugqoka kwe-North Face online. Sizogxila kokumbalwa.
Ngathenga ijakhethi ngoboya. Sengiyigqoke iminyaka emibili, ifana neyomusha.
Isilinganiso:
UMaxim, oneminyaka engu-38 ubudala, iSt
Ngazithengela wonke umugqa wengubo weNorth Face wokugijima. Kusuka kumasokisi kuya kumagilavu. Kwakudingeka ngisebenzise imali, kunjalo. Konke mayelana nakho konke kuthathe cishe izinkulungwane ezingama-200. Kepha bafana, uma nidlala imidlalo efanele, kufanelekile!
Isilinganiso:
UMarina, uMyshkina, uSaratov
Ngi-ode izicathulo ehhovisi. Ngikhokhe ngeWebMoney. Ngangiqinisile ngosayizi, kepha ukukhetha kwamateki kwakungekuhle, uma ngikhuluma iqiniso.
Isilinganiso:
UMikhail Grigoriev, uRostov-on-Don
Ngizamile izinhlobo eziningi zemikhiqizo eminyakeni edlule. Ngingasho ukuthi angibonanga mehluko okhethekile. Kukhululeke ngokufanayo kimina ukugijima e-Adidas, Umbro naseNorth Face. Kungaphezulu kwabashushuluzi nokho.
Isilinganiso:
UViktor Kalashnikov, uVladimir
Ilula, iyasebenza futhi ikhululekile. Yize umkhiqizo kungukukhokha ngokweqile okuhle. Ngamanani afanayo, ungathola enye into.
Isilinganiso:
UValery Olshansky, uRostov-on-Don
Izimpahla zokugqoka zaseNorth Face nakanjani ziyindlela engcono kakhulu kunoma ngubani ofuna inani elifanele lemali. Uma uchithe umkhiqizo kanye, nakanjani uzoqiniseka ukuthi uzohlala isikhathi esingaphezu konyaka. Ngemuva kwakho konke, njengoba i-classic isho, "Anginothile ngokwanele ukugqoka izinto ezishibhile."
